Yesterday I ordered a book from Amazon called “Outsmart Your Genes” – this was prompted by a tweet from @genesherpas: Just got my copy http://www.outsmartyourgenes.com/ my Friend Brandon Colby MD's great work. It is a must read for all. That means AnneW too. It wasn’t too expensive and it may be interesting – it also could be part of a slick marketing campaign, a few days previously a press release announced the launch of “Existence Genetics LLC, the world’s first predictive medicine company…”. With the website of the book linking to the Existence website , the twitter and facebook links, and so on, it does look like: @dgmacarthur The "Outsmart your genes" book that @ GeneSherpas is spruiking looks like extended ad for author's company: http://bit.ly/8Zanrd We’ll see, I’ll update when I read the book, meanwhile I learnt some Australian slang as well… First of all – there is nothing wrong with any of the above, it’s all fine and I have not much t...